Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colors. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide is helping to make the oceans a little bit cleaner, thanks to a revolutionary technology that converts discarded plastic waste into Swiss quality watches.
Prepare to be dazzled!
CASE DIAMETER 40mm black
CASE MATERIAL Made from ocean-bound upcycled plastic
WATER RESISTANCE Water resistance to 10 ATM
DIAL Black with "vagues du Jura" finish and date at 3 o'clock
STRAP MATERIAL Black rubber
EASY STRAP EXCHANGE Yes
BUCKLE Made from ocean-bound upcycled plastic pin buckle
MOVEMENT Quartz
FUNCTIONS Hours, minutes and seconds. Date at 3 o'clock.
KEY ELEMENTS OF THE WATCH
The AIKON #tide shares the same attributes as other members of AIKON family but is formed of #tide ocean-bound upcycled plastic combined with glass fiber. The resultant composite material is twice as hard as standard plastic, five times more resistant, and has a carbon footprint significantly less than the production of virgin PET. The bezel, case, case back, crown, end-piece, and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor-made packaging is 100% made of #tide ocean material®. It’s a win-win deal.
